real
estate basics
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What
a Realtor Can Do for You |
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The realtor you work with could be one of your most valuable
resources. Unlike many real estate agents who are simply
licensed by their state to do business, Equity Nation Realtors
have taken additional steps to become members of the local
board of REALTORS® and have agreed to act under and
adhere to a strict Code of Ethics. Additionally...
A Realtor can help you determine how much home you can
afford. Often a realtor can suggest ways to accrue the down
payment and explain alternative financing methods.
A Realtor is already familiar with current real estate
values, taxes, utility costs, municipal services and facilities,
and may be aware of local zoning changes that could affect
your decision to buy.
A Realtor can usually research your housing needs in advance
through a Multiple Listing Service--even if you are relocating
from another city.
A Realtor can show you only those homes best suited to
your needs--size, style, features, location, accessibility
to schools, transportation, shopping and other personal
preferences.
A Realtor often can suggest simple, imaginative changes
that make a home more suitable for you and improve its utility
and value.
A Realtor is sensitive to the importance you place on this
major commitment you are about to make. Look for a real
estate professional to facilitate negotiation of a win-win
agreement that will satisfy both you and the seller.

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Why
Use a Realtor? |
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All real estate licensees are not the same. Only real
estate licensees who are members of the NATIONAL ASSOCIATION
OF REALTORS® are properly called REALTORS®. They
proudly display the REALTOR "®" logo on the
business card or other marketing and sales literature. REALTORS®
are committed to treat all parties to a transaction honestly.
REALTORS® subscribe to a strict code of ethics and are
expected to maintain a higher level of knowledge of the
process of buying and selling real estate. An independent
survey reports that 84% of home buyers would use the same
REALTOR® again.
Real estate transactions involve one of the biggest financial
investments most people experience in their lifetime. Considering
the small upside cost and the large downside risk, it would
be foolish to consider a deal in real estate without the
professional assistance of a REALTOR®.
But if you're still not convinced of the value of a REALTOR®,
here are a dozen more reasons to use one:
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Your REALTOR® can help you determine your buying
power
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Your REALTOR® has many resources to assist you
in your home search.
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Your REALTOR® can assist you in the selection process
by providing objective information about each property.
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Your REALTOR® can help you negotiate.
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Your REALTOR® provides due diligence during the
evaluation of the property.
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Your REALTOR® can help you in understanding different
financing options and in identifying qualified lenders.
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Your REALTOR® can guide you through the closing
process and make sure everything flows together smoothly.
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When selling your home, your REALTOR® can give
you up-to-date information on what is happening in the
marketplace and the price, financing, terms and condition
of competing properties.
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Your REALTOR® markets your property to other real
estate agents and the public.
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Your REALTOR® will know when, where and how to
advertise your property.
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Your REALTOR® can help you objectively evaluate
every buyer's proposal without compromising your marketing
position.
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Your REALTOR® can help close the sale of your home.
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Who
Represents You? |
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Here's a scenario:
You meet a really nice agent at an open house named Clyde.
Even though Clyde’s house is not right for you, he
tells you he has others to show you that fit your needs
exactly. You spend an hour or so with Clyde looking at a
half dozen homes and talking about your needs and your wants.
During the course of the conversation, you volunteer that
you have $100,000 cash to spend and that you will not go
over $100,000 purchase price no matter what. Then you find
the perfect house. Asking price is $100,000 but you decide
to offer $92,500 based on recent sales in the area. During
negotiations, the seller asks Clyde directly how much cash
you have and how high will you go? What does Clyde say?
Here's the answer: Unless you have signed a "Buyer
Agency Agreement" with Clyde making him your buyer
agent, he is most likely acting as a sub-agent to the listing
broker who represents the seller. If that is the case, he
has a fiduciary obligation to the seller to disclose to
him any information he has that might "promote or protect
his interest" in the transaction. Guess what? Clyde
has that information.
The Seller, now having knowledge of your financial position,
counters at a full $100,000. He knows you can afford it
and that this price falls within your desired range. He
also knows that you have seen a number of other homes and
that his is the one you want.
Regardless of what eventually happens in this scenario,
it can hardly be called an even playing field. So, how can
you protect yourself from a possible disclosure required
of a seller's agent?
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Make sure that the agent you are working with has
agreed, in writing, to represent you as a "Buyer's
Agent." This will mean signing a buyer brokerage
agreement in which you promise to work only with that
particular agent for a specific period of time, often
90 days. It also means that you promise not to buy from
anybody else, even FSBOs, without involving your buyer's
agent. In almost every case, the commission will still
come from the seller, but your agent must present the
offer.
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Never say anything to anybody unless you would be willing
to have that information repeated into a seller's ear.
Assume that everybody, and I mean everybody, is working
for a seller unless you have specifically hired them
to work for you. And even then, be discreet. During
the second world war, the military promoted a phrase
designed to stop idle gossip: Loose lips sink ships!
You would do well to adopt that philosophy in your home-buying
as well.

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What
is a REALTOR® ? |
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A
real estate agent is a REALTOR® when he or she is a
member of the NATIONAL ASSOCIATION OF REALTORS®, The
Voice for Real Estate® -- the world's largest professional
association.
The term REALTOR® is a registered collective membership
mark that identifies a real estate professional who is a
member of the NATIONAL ASSOCIATION OF REALTORS® and
subscribes to its strict Code of Ethics.
Founded in 1908, NAR has grown from its original nucleus
of 120 to today's 720,000 members. NAR is composed of residential
and commercial REALTORS®, who are brokers, salespeople,
property managers, appraisers, counselors and others engaged
in all aspects of the real estate industry. Members belong
to one or more of some 1,700 local associations/boards and
54 state and territory associations of REALTORS®. They
can join one of our many institutes, societies and councils.
Additionally, NAR offers members the opportunity to be active
in our appraisal and international real estate specialty
sections.
REALTORS® are pledged to a strict Code of Ethics and
Standards of Practice. Working for America's property owners,
the National Association provides a facility for professional
development, research and exchange of information among
its members and to the public and government for the purpose
of preserving the free enterprise system and the right to
own real property.
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